Your primary keyword serves as your organization's unique identifier, similar
to a website URL. With your primary keyword, you can do all kinds of awesome
things:
When a user texts join [yourkeyword] to 34444, they will be added to your
contact list. You'll be able to send mass texts to these people.
When a user texts give [yourkeyword] to 34444, they will be able to make
a donation to your organization.*
Choose a keyword that is unique to you and easily recognizable. Most
organization choose their organization name, or an abbreviation for longer
names.
