Blog

Text Messaging 101: 5 Best Practices

Text message marketing is a powerful engagement tool but abuse that power and you run the risk of turning your customers away. As you map out your SMS strategy, adhere to certain rules to ensure your relationship thrives, not dives.

If you follow these 5 best practices, your audience will have no regrets to saying yes to the text.

Consent – First and foremost you must have consent to send marketing messages. It’s the law! (Just ask Papa John’s.) Familiarize yourself with the regulations governing text marketing before you embark on a campaign. And remember that all someone needs to do to subscribe to your list on Textify is to text “join [yourkeyword]” to 34444.

Frequency – No one wants to be bombarded with your text messages, no matter how fabulous they are. Generally speaking it’s best to limit your messaging to no more than one per week, unless they are part of a special campaign.

Timing – Text messaging someone at 6 a.m. on a weekend? Ain’t nobody got time for that. Research has shown that consumers are most responsive to messaging sent on weekdays during regular business hours.

Value – Your audience has granted you permission to contact them via one of the most valuable pieces of personal communication property they own, so make it worth their while. Before you craft that next text message, ask yourself if you are truly providing information that is exclusive, educational or enticing. There’s a fine line between awesome and annoying when it comes to text messaging marketing to make sure you respect the text (and textee!)

Language – While it’s tempting to abbreviate text messaging, strive to make your communication as professional as possible. Use proper grammar and avoid slang. Are your text messages crudely abbreviated to the point of illegibility? Remember it’s a communication vehicle, not a Prince song.

These best practices may seem like common sense, but remember that it only takes your audience a few seconds to unsubscribe to your list. Be sensible and sensitive when it comes to text message marketing.

Comments

usps tracking says:

quotev

eQuaep says:

This blog is recently prepared the online text messaging practices for the students. They are following best written essay reviews and concepts from this blog. That all much important to help everyone to get more knowledge and other knowledge.

James says:

Welcome to DHL Tracking Track DHL Couriers & Parcels By Entering the dhl tracking number

Mike says:

Welcome to USPS Tracking Track USPS Couriers & Parcels By Entering the USPS Tracking Number Track USPS Courier Online usps tracking

DFXFGVXD says:

Welcome to Official Site Track Fedex Couriers & Parcels By Entering the Fedex Tracking Number Track Fedex Global Mail Tracking fedex tracking

tionly says:

I am very happy to know about this site for more implementing purpose of essays topics. This pay it forward summary essay site always giving us more topics always for summary essay services and more informative topics.

uan status says:

AN is abbreviated as Universal Account Number and it is very refined format when it comes to verifying your EPF balance status through the web ie., online. There are other possible methods to verify the balance status as well uan status

dissertation writing services says:

You know your projects stand out of the herd. There is something special about them. It seems to me all of them are really brilliant! dissertation writing services

Post a reply

  • Locked