How much can you accomplish in eight seconds? Almost nothing, right?
Well, that’s all the time you get to grab someone's interest effectively. Just eight seconds—otherwise known as the average human attention span.
So what are you going to do when you finally have someone’s attention? You better hurry, you only have eight seconds.
Yes, we know, eight seconds isn’t even enough time to nuke that cold cup of coffee on your desk. That’s why mobile marketing—and more specifically, text message communications—is the perfect solution to human attention deficiency.
Before you step in with the argument that emails can get so much more information across to your audience, consider this: the open rate for SMS is 98 percent. 98 percent. That’s just two percent away from a guaranteed open (just in case you need math help). In a sad comparison, the open rate for emails is a mere 22 percent.
Even more impressively, 95 to 98 percent of people read a received text message within minutes of receipt.
Let’s add up the facts here. You not only have an almost guaranteed open rate with mobile marketing, your readers are also likely to open anything you send them via SMS in the first several minutes that you send. You can have your audience's full attention with just a few clicks of the keyboard.
Mobile marketing isn’t just more effective—it’s also easier. Yes, condensing your message for text communications may prove challenging, but once you conquer the process, mobile marketing will feel like a breeze.
Why not get started today? See how easy it can be to reach people more effectively and efficiently. You can even try it free for 30 days.
It just doesn’t get much easier than that. You’re welcome, wallet.